The new technologies available via new media – web, mobile applications, social networks and YouTube — offer great prospects for enriching information and services as well as communicating in a more modern and user-friendly way. As a premium brand, R-M keeps innovating to develop its presence in all these sectors and thereby reinforce its relations with its customers:
- a new “Library” functionality and a new website
featuring three new “Country” sites ;
- a mobile Color Explorer Online application for smartphones
and tablets, as well as a new mobile website;
- growing popularity of its presence on Facebook and YouTube.
rmpaint.com: always closer to its customers
A new "Library" functionality
A new "Library" functionality which is very practical was just put online for each language version. From this library, “Product”, “Colour”, “Programs For Success” and “Training Programs” literature, or more general brand brochures can be downloaded.
Three new "Country sites"
More than a year ago, R-M’s new website went online, developed to enable each country to manage and update its own specific content. To meet the needs of the different markets, each country can now choose which products or services it would like to promote, provide information in the “News” column, highlight its partnerships or customer testimonials — and all of this, if necessary, in several languages if the country is multilingual. Recently, two new countries have joined the new “Country” sites: Denmark and Sweden, and the previously existing Japanese version was updated to comply with the new graphic charter. R-M now offers 17 “Country” sites to be even closer to its customers around the world. For countries that do not have their own website yet, an “international” version in English still provides access to general information.
Mobility: www.rmpaint.com - in your pocket!
On a worldwide basis, more mobile peripheral devices than computers are now being sold… Because smartphones and tablets are becoming daily tools and are such a success with users, R-M is developing new versions of its color search tool and its website, specially designed for these new media.
Mobile Color Explorer Online: simple legible, comprehensive and effective
The Color Explorer Online application is used by R-M bodyshop technicians worldwide to search for color formulas, they connect regularly to the internet and in this way can find the most appropriate formula for their repair work very quickly. R-M went even further and launched its new mobile Color Explorer Online application for smartphones and tablets — which can be downloaded free of charge from the AppStore or from the Google Playstore.
Check it out by typing “R-M color explorer” in the corresponding searching field of the stores.
New R-M mobile website available in everyone's pocket
All users can now consult the concise and optimised R-M mobile website from their smartphone or tablet for new tools that are the subject of ongoing improvements.
Check it out http:/mobile.rmpaint.com
Social networks and YouTube: here's to sharing!
Why miss out on it? On its Facebook page, R-M is always active and its fan base is on the rise among new-generation bodyshop technicians and management alike, who are enthusiasts of the new social networks.
Check it out www.facebook.com/rmpaint
They also like the almost “live” experience of R-M events put on line on the indispensable YouTube. Among the important dates for 2013 are; the new Refinishing Competence Center inauguration in June 2013 and the R-M Best Painter Contest in October 2013.
Check it out www.youtube.com/rmpaint.com