R-M and LKQ held a joint promotional event at the ITAS Academy in Milton Keynes in February, partnering together to announce the UK launch of the eSense product range and to fully immerse customers in the history, heritage and technology within R-M Paint.
Bodyshops and prospects were invited to have the very first look and live demonstration of the new range of eSense products, the vehicle refinish range produced with the BASF Biomass Balance Approach, a unique innovation to make repair more sustainable than it ever has been.
With R-M having such a rich and diverse history, bodyshops also saw the innovations of the brand over the last 100 years and a sneak peek at the future of R-M, as well as LKQ featuring their latest Optima equipment product ranges and services.
Bodyshops who consistently use eSense products in the repair process will qualify as certified eSense partners, showing their commitment to sustainability to their customers and the industry. Following the event R-M has now has the first set of bodyshops working towards becoming eSense certified users. To start the journey on becoming an eSense partner, please contact your R-M distributor.