R-M®’S PRODUCT LABELS SPORT A NEW DESIGN
In keeping with its 100th anniversary next year, BASF’s R-M premium paint brand is already sporting a new dynamic look. Starting in July 2018, all of the product labels will take on a fresh, modern appearance including a new variation of the R-M logo's hexagon shape.
The new label design simplifies the layout on the can and provides all of the important information at a glance. VOC-confrom products are marked with a special symbol so they can be recognized immediately. The information on the front of the can will be provided in English for all products. The colors of the individual product categories will remain unchanged, however, retaining their high recognition value, thus permitting customers to identify the product quickly. The products’ formulations will also remain unchanged, with all of R-M’s paint products continuing to offer their usual high quality.