R-M, the premium automotive refinish paint brand of BASF is exhibiting in Hall 8 at Automechanika Dubai from the 11th to the 13th of June, demonstrating its color competence and the powerful R-M distribution network throughout the Middle East.
Automechanika Dubai is the Middle East’s leading international trade fair, dedicated to the automotive industry, targeting key decision makers from Asia, Central Europe, CIS*, Russia and Africa. The R-M stand will major on the brand’s almost legendary color competency from the R-M Color Universe, a comprehensive color program designed to provide fast and accurate color matches and maximising profitability in the bodyshop - according to the R-M philosophy of “Perfection made simple”!
Highlight of the R-M stand will be the painted Mercedes-Benz AMG E63 sport vehicle in the unique special effect color “Cool White Dubai”, inspired by CARIZZMA by R-M “Arctic White” color reference. “This color “Cool White Dubai” reflects technology of today: a contemporary combination of style and power. Clean elegance paired with an exciting effect” says color designer Mark Gutjahr. With the launch of this color in Middle East, R-M clearly demonstrates how CARIZZMA by R-M continues to exceed the ever increasing demand for total individuality to fulfil customer expectations.
“In recent years, R-M has built an enviably powerful presence in the Middle East region through its unparalleled color expertise, supported by the expertise and commitment of its strong distribution network,” said Arie Verboon, Regional Business Manager for the Middle East. “This dynamic network of distributors extends from Egypt in the west to Oman in the east and their presence at Automechanika in Dubai 2013 takes us to the next level in our aim to become the leading paint refinish supplier in the Middle East.”
All customers, partners and fans of special effect colors are very welcome to visit R-M at Automechanika in Dubai 2013!