First R-M THE CODE project in Asia lands in China | rmpaint
 
 
 
 
 
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First R-M THE CODE project in Asia lands in China

New color inspired by history and future mobility @rmthecode #rmpaint100yo

Michael Young, a world renowned industrial designer, has revitalized the Acura CDX compact SUV with a dazzling identity using BASF’s premium refinish paint brand R-M®. Launched in Asia for the first time, the R-M THE CODE project today unveiled the new Acura CDX at BASF-TGPM Automotive Refinish Competence Center (RCC) in Foshan, Guangdong Province.

The Acura’s new appeal comes from the newly designed color, “New English White” which is created by Michael Young for the car sharing concept, especially for urban consumers in China. “This is my first time I have ever designed a color for a car. The inspiration stems from a historic color called Old English White, which has been used a lot on classic sports cars,” said Michael Young,  from Britain, who has based his studio in Hong Kong since 2006. “When I discovered the qualities of the R-M paints, I decided to modernize the color and created ‘New English White’, a fairly neutral and generalized color easily related to everyone. It has a sense of history while bringing the 21st century into a new decade.”  https://youtu.be/ymrgmmwiLnU

https://www.instagram.com/rmthecode/

 

  

Group picture from left to right :

Brent Wallace, Vice Director Asia Pacific Strategic Marketing, Automotive Refinish Coatings Solutions;

Dr. Sébastien Garnier, Director Business Management Automotive Refinish Coatings Greater China;

Mr. XU Qiao Hua, President Guangdong TGPM Automotive Industry Group  Co., Ltd.;

Chris Titmarsh, Vice President Automotive Refinish Coatings Solutions, Asia Pacific

Michael Young, Industrial designer

 

 
 
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